It refers to a fundamental change in how an organization operates, including its mission and strategy, how it interacts with customers, and how technology can be used to increase efficiency.
Moreover, digital transformation has become essential for businesses today as they strive to stay competitive in a rapidly changing digital landscape. Not limited to the technology itself, digital transformation involves changes to internal processes, customer experience and overall business strategy.
As such, it can take many forms, including automation of traditional tasks, customer-facing initiatives such as mobile apps and artificial intelligence-driven insights into customer behavior. Regardless of the specific aspects, digital transformation is about leveraging technology to create meaningful business value.