Organizations in the Business 4.0 era are not merely consumers of technology – their entire business models are being shaped by innovations such as artificial intelligence, big data, analytics and the increasing number of devices connected via the Internet of Things.

Staying ahead of the shifting technology curve means companies must reimagine their businesses to become more agile, digitally intelligent, automated and flexible: to achieve this they need to be in the cloud.

Companies with deeply entrenched legacy IT systems often struggle to react to changing corporate landscapes. In contrast, digitally agile companies use the cloud to constantly adapt their business strategies to changing trends and client demands, and to adopt new business models.

As a result, the cloud can be found in industries ranging from financial services to manufacturing as corporates seek to maximize returns in today’s digital economy.

According to a representative survey conducted by Bitkom Research* on behalf of Tata Consultancy Services, around 77% of German companies are interested in, and open to, cloud computing.



Business drivers of moving to the cloud

Today, factors such as mergers, acquisitions and divestitures, regulatory compliance, business model re-imagination and ecosystem intermediation are driving organizations to become ever more agile.

This is where TCS’ cloud strategy, with its significant experience in helping customers to adopt cloud technologies, can assist businesses. This strategy focuses on: the smart application of its technology platform (hybrid cloud) that provides speed and security; agile applications that are portable to any type of cloud; and seamless real-time access to data.

The cloud also means every company can now compete on the world stage, as its pay-as-you-go model, coupled with the right consumption management, allows even small and medium-sized businesses to use technologies that were once the preserve of multinationals.

The cloud can even help smaller companies to concentrate on core money-making activities at peak times. For example, staff in smaller retailers can remotely check stock levels during busy holiday periods using web-based apps, without having to physically leave the shop floor. Apps can also help to process payments more quickly.

As the web is global, companies big and small can appeal to a wider marketplace, while on the mergers and acquisitions scene, moving from costly legacy systems to less-expensive, more business-responsive, cloud-based platforms can make takeovers and amalgamations more attractive. Gone are the worries about the high price of new hardware and the fears of the risks that may be hiding in old programs.


One cloud does not fit all

“There is no exception in terms of industries that do not benefit from using the cloud,” Manav Sadana, Head of IT Infrastructure Services – Cognitive Business Operations, Europe at TCS, says. “All organizations, regardless of size, can benefit from it one way or another.”

Each organization has its own unique business needs and objectives, and seeking expert advice can help them to strike the right combination of cloud model for them. These will deliver growth and transformation that will go beyond mere cost-effectiveness.

Manav adds: “Cloud gives the customers flexibility to be able to move their application workloads depending on the business objective, top lines, regulatory or data sovereignty requirements.”

This flexibility is clearly valued by companies, with 67% of IT professionals surveyed saying they use a hybrid cloud. This compares to 22% who only use a public cloud, and just 5% who use a private cloud.



End-to-end cloud services

TCS is able to deliver hybrid-cloud solutions that position its TCS Enterprise Cloud data center in Frankfurt, Germany, and its strategic partnerships with public cloud providers to maximum advantage.

“The reason why customers will choose hybrid cloud is because of the value it brings in a much more enterprise-agile, compliant and secure infrastructure. This enables them to achieve their business objectives, whether that is expanding into new geographies, or enabling M&A, or improving their product quality,” Manav says.

The platform has a range of offerings, such as migrating services to the cloud, platform-as-a-service, software-as-a-service, business-processes-as-a-service and managed cloud services.

A wide range of industries have benefited from TCS’ expertise, including retail, manufacturing and life sciences.

Manav adds that the TCS platform has the key elements in place that enable customers to adopt four behaviours crucial to Business 4.0. These are  mass personalization, leveraging ecosystems, embracing risk and creating exponential value. “Employing these successfully will help companies on their growth and transformation journey,” Manav says.

“The cloud offers a silver lining to businesses that are yet to fully realise the benefits of digital innovation,” he says.

* Bitkom Research is a subsidiary of Bitkom, the leading association of the information technology, telecommunications and new media industry in Germany